{"id":4281,"date":"2021-04-05T18:43:38","date_gmt":"2021-04-05T16:43:38","guid":{"rendered":"https:\/\/www.devexter.com\/restructuring-the-sales-approach-in-france\/"},"modified":"2022-04-13T12:32:45","modified_gmt":"2022-04-13T10:32:45","slug":"restrukturierung-des-vertriebsansatzes-in-frankreich","status":"publish","type":"post","link":"https:\/\/www.devexter.com\/de\/restrukturierung-des-vertriebsansatzes-in-frankreich\/","title":{"rendered":"Restrukturierung des Vertriebsansatzes in Frankreich"},"content":{"rendered":"<div id=\"pl-4281\"  class=\"panel-layout\" ><div id=\"pg-4281-0\"  class=\"panel-grid panel-no-style\" ><div id=\"pgc-4281-0-0\"  class=\"panel-grid-cell\" ><div id=\"panel-4281-0-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child\" data-index=\"0\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h2 class=\"widget-title\">Hintergrund<\/h2>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>G\u00fctermann ist ein deutscher Hersteller von qualitativ hochwertigen Garnen f\u00fcr die Luxusg\u00fcterindustrie. Frankreich ist eines der strategischen M\u00e4rkte. Nicht unbedingt wegen des Marktvolumens, sondern als Sitz der Stammh\u00e4user und Designstudios der f\u00fchrenden Luxusmarken, die Trendsetter in dieser Industrie sind. Unterlieferanten der Luxusg\u00fcter \u2013 G\u00fctermanns direkte Kunden \u2013 sind zunehmend im Ausland t\u00e4tig. Konfrontiert mit einem langsamen aber stetigen Umsatzverlust in Frankreich \u00fcber zehn Jahre, bat das Unternehmen Emmanuelle Guillerot, sich mit dem Markt neu zu besch\u00e4ftigen, insbesondere mit Gro\u00dfkunden wie Louis Vuitton, Lacoste und Hermes.<\/p>\n<\/div>\n<\/div><\/div><div id=\"panel-4281-0-0-1\" class=\"so-panel widget widget_sow-editor\" data-index=\"1\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h2 class=\"widget-title\">Methode<\/h2>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<ul>\n<li>Analyse des Portfolios von 250 Kunden;<\/li>\n<li>Zieldefinition f\u00fcr eine Rationalisierung des Kundenstamms;<\/li>\n<li>Identifizierung von ausgew\u00e4hlten Ansprechpartnern bei den Gro\u00dfkunden;<\/li>\n<li>Planung von Besuchen nach Region (durch Au\u00dfendienstmitarbeiter);<\/li>\n<li>Verst\u00e4rkung der Beziehung zum Gro\u00dfhandel; Strategieentwicklung f\u00fcr eine Zusammenarbeit mit den Gro\u00dfkunden basierend auf Serviceexzellenz und technischer Expertise;<\/li>\n<li>Launch eines Online Shops;<\/li>\n<li>Aufbau eines Vertriebsb\u00fcros f\u00fcr West Frankreich (Vertragsverhandlung, Vertriebsschulung, Lagerbestandsf\u00fchrung, Tag der offen T\u00fcr, etc.);<\/li>\n<li>Katalogpreissetzung;<\/li>\n<li>Preisverhandlung mit Einkaufsgesellschaften.<\/li>\n<\/ul>\n<\/div>\n<\/div><\/div><div id=\"panel-4281-0-0-2\" class=\"so-panel widget widget_sow-editor panel-last-child\" data-index=\"2\" ><div\n\t\t\t\n\t\t\tclass=\"so-widget-sow-editor so-widget-sow-editor-base\"\n\t\t\t\n\t\t><h2 class=\"widget-title\">Ergebnis<\/h2>\n<div class=\"siteorigin-widget-tinymce textwidget\">\n\t<p>Stabilisierung des Verkaufsvolumens mit Lacoste; Erfolg bei Angebotsanfragen von Vuitton f\u00fcr kleine Lederwaren; Erreichen einer Poleposition bei Hermes Accessoires; Steigerung des Umsatzes mit Gro\u00dfh\u00e4ndlern von 15% in einem Jahr.<\/p>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ein Beispiel f\u00fcr Luxus: der deutsche Hersteller G\u00fctermann<\/p>\n","protected":false},"author":1,"featured_media":3783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,23],"tags":[],"class_list":["post-4281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-erfolgsgeschichte","category-vertrieb-und-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Restrukturierung des Vertriebsansatzes in Frankreich - Devexter Business Development<\/title>\n<meta name=\"description\" content=\"Ein Beispiel f\u00fcr Luxus: der deutsche Hersteller G\u00fctermann\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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